In this episode, I was joined by Jim Simon, Jim is the Founder and CEO of JiMMYBAR!, JiMMYBAR is a female co-founded family company & creator of “Bars With Benefits” meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant-based Caffeine, Keto-friendly nuts.

In this episode, Jim Shared his story of how he built one of the most innovative CPG brands in the industry, We also discussed how one should approach #branding and #marketing in CPG Industry,

Also here are some of the books recommended by Jim in this Episode >> Shoe Dog – Nike

You can connect with Jim on LinkedIN

Thank you!