This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email – sumit@one07.media to get in touch

In this episode, I was joined by Dr. James Richardson, Dr. James is the author of the amazon best-selling book, “Ramping Your Brand” Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel creamery, Zaca recovery, and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator